From Burnout to Beauty
Starting a business can be exciting. You are passionate, motivated, inspired, and determined. The possibilities are endless. Your expectations are high. The word “IMPOSSIBLE” doesn’t exist. So exciting! Fast forward, now you are building your business. You have the website up and going. You have your marketing plan in place. Your email list is growing and your Facebook group is interactive.
However, you realize building and growing a business has been harder than you thought. There is so much you had to learn, and you still feel you don’t know enough. You have had small wins but still, haven’t seen the MAJOR results that “everyone” seems to be having. You haven’t had the breakthrough that you have been dreaming and hoping for. So fear and doubt sneaks in. Yet, you are strong. Your faith is strong. You fight negativity daily because you want your business to be a staple piece within your niche.
So what happens when you are 2 years in or even 3 years in, and you still don’t have the results you want? Your emotions begin to lead you down a path of frustration, anger, fear, and doubt, which could lead to burnout. Burnout is real, yet necessary sometimes. However, from the ashes of “everything that hasn’t worked” comes the beauty of a dream business.
Be aware of how you feel.
How often do you find yourself frustrated? How often do find yourself asking “why is this not working?” How often do you find yourself comparing your launches, packages, services, and etc to other leaders in your niche? Burnout is bred from your disappointments, unreached goals, and not met expectations. When you find yourself comparing, competing, and complaining BE AWARE. Burnout is real. I had reached a level in my business where I eventually stopped getting the results I was getting when I first up leveled. I could not understand why my efforts were not working anymore. I kept trying, but it seemed the more I tried the more I felt frustrated, angry, doubt, fear, and uncertain. Which led me to feel I was being left behind in my niche. I began to doubt my own talents and skill set. This led me down a path of “hustling”. I was throwing this product out there, this service, that offer just to get some sales in. This path led me to more frustration and impatience. Which opened the door to embarrassment and shame. I will talk more about that in a bit.
When I finally hit the wall, I said no more. I’m tired. I need a break. I stopped everything! I stopped coaching, marketing, social media, didn’t respond to emails, no follow-up. I did nothing. I stopped my business for 2 months. And that was the best thing that I could have done.
There is a small voice within all of us that tells us to keep going. However, the motives behind the voice vary from person to person. Some of us are motivated by family. Others are motivated by short term goals. However, there are a few of us that are motivated by fear. The fear of being left behind. This fear is sneaky. You have watched this one. This fear loves to give you really great ideas, yet tell you if you don’t implement then someone else will get the glory. This fear tells you that if you don’t show up on every social media platform, or be a “one-stop shop” business, then why would people want your services? This fear makes you compete with others in your niche by constantly looking at what services and packages they are offering. Soon your comparing and competing turns into complaining. “Why did that work for her and not me?” “Why can I not hit my goals?” What did I miss?” “What did I do wrong?” “Why do I keep trying?” “Am I even good at this?” “Why did I start this business?” [Insert embarrassment and shame] “Look how much time I have put into this and it is still not working.” “My family and friends are still waiting for me to start making money.” “How can I help clients, when I can’t even help myself?”
Welcome to burnout.
Here emotions are high and action doesn’t exist. There are no ideas, no creativity, no goals, no plans, and sometimes no hope. I lived here for 2 months. The first month was “I’m tired”. My focus was my family, friends, social life, my full-time job, and establishing a romantic life. All the aspects of my life I had put on hold trying to get my business to the level I believed it could be at. I would think about my business every once and awhile, but not enough to take action or even check in. I just wanted to live life. Every time I would even think, “okay, maybe it’s time to get back to it.”, I would get overwhelmed by EVERYTHING that needed to be done to get back on track. Then I would say, “never mind”.
By the second month, I began to be more relaxed. I was soon open to the idea of trying to get back to it, but I knew I needed help. I started reaching out to a few coaches about burn out. I also was praying more and asking God for help with overcoming this burnout thing. Over the course of a couple of weeks, I starting to get excited again about my business. One of the coaches, helped me to see I had lost my passion. I was not excited about anything I was doing. I was just going through the motions. From there, I started having a serious conversation with myself. I was asking myself questions like “What happened?, When did you stop caring? What do you want to do? What do you not care to ever do again?” That was when the magic of burnout started to transform my possibilities.
At this stage, my excitement and passion were returning. Why? Because I had decluttered the noise. I stopped trying to be everything to everyone and acknowledged who I actually was and wanted. I do not discredit all that I have learned about business to this point, i.e working with coaches, courses, and programs. However, the crossroad I had gotten to made me sit and ask myself ” If I could do this business how I wanted; If I could engage with clients how I originally wanted to; If I could make money only providing services that bring me ABSOLUTE joy, what then would my business look like?”
When I finally answered, without what I felt like it should look like or what others are doing, the answer was so clear. The answer was so simple. I cut out 85% of what I was doing. I cut out all my products and services except for 2. I want to move forward in my business with all of my efforts supporting how I serve clients with my BEST skills and talents. I want to serve and get results for my clients at the highest level I can by operating out of my “Zone of Genius”. My business, going forward, will reflect what I do best and nothing less. Do I have a lot of skills that I have picked up along the way? Yes. Am I able to teach what I have learned to others? Yes. However, what is the point if that skill has not been sharpened to excellence?
Burnout is real. Burnout happens from time to time. Can it be avoided? Not sure. Can It be controlled so it doesn’t happen frequently? Yes. If you find you are at this point in your business, relax. My advice is to just ride it out. Do not feel guilty or ashamed. There is a reason why people who perform at their highest peak take frequent vacations and breaks. It is the ultimate form of self-care. Sometimes burnout is necessary. Sometimes you need to just sit down and get back to you. “You can not pour from an empty cup.” You can learn so much about yourself, and what you want when you cut the noise. You hear your dreams speaking to you. You can hear your own thoughts over those you have adapted. It is wise to seek wisdom and not to lean own your own understanding, yes. Yet, there does come a time when you have to make decisions that will work best for you. Seek, process, decide, act, and then trust.
Mindset Strategist + Biz Branding Mentor
I help women online coaches re-build their confidence, overcome fear, and realign their businesses foundational platforms so they can create impact, attract their DREAM clients, and be seen as an expert in their fields.
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